Because we care care care

The most important visual for this area is the Nordic Swan, the most popular logo around.


You'll see it everywhere because it applies to all Scandinavian countries and it's around since 1989.

The Nordic Ecolabel or Nordic swan is the official sustainability ecolabel for the Nordic countries. The criteria include environmental, quality and health arguments. The criteria levels promote products and services belonging to the most environmentally sound and take into account factors such as free trade and proportionality (cost vs. benefits). The Nordic Ecolabel now covers 67 different product groups, from hand soap to furniture to hotels. (Wikipedia)

The origin of the logo is in the The Nordic Council of Ministers logo, "the blue Swan" with eight wing feathers represents the five Nordic states – Denmark, Finland, Iceland, Norway and Sweden – and the three autonomous territories – Faroe Islands (Denmark), Greenland (Denmark) and Åland (Finland):

Coming back to the actual logo, i liked it from the beginning, and then i started seeing it everywhere. The world in black and white. It's like the yin-yang of the modern times. Part of green in the white and part of white in the green. But you have to make up your mind on which side do you want to be. And i was wondering if the amount of green is the same with the white. It looks like. That's a very optimistic view of the world, isn't it?


There is also an European ecolabel:
Why two labels? (Danish ecolabel website):
"The EU Flower and the Nordic Swan are not two competing brands. In fact, the two labels are two sides of same coin. But why are there two? 



The biggest difference between the Flower and the Swan is that they arise from two different departments, covering different markets. Though the goal and environmental standards are virtually identical."
So definitely for this area the Swan is more popular and more reliable, as the Scandinavians are very much interested on the origin of their products and the eco- and human- friendliness of the companies.
To be continued....