The name is not a mistake. It's about a new and lovely Post logo. A re branding that took place 3 years ago. All the Post logos are the traditional twisted horn with added symbols of the country or some local info, but they generally follow the same recipe. I saw it all over, in different versions and different interpretations. This is a brand new logo that still has the symbol in it, but the design is contemporary.
So you can see the horn (in red), you can see the twist (the circle int he the middle), and it's still so simple.
There are actually 2 companies. The first is the actual Post Office and the second one is the transportation part of the business. You can see how they integrated the 2 directions into the meaning.
I simply love this. I find it smart, clean and powerful.
1 comment:
must admit that as a swede having grown up with the blue/yellow trumpet i feel ... lost ... I dintä' feel happy at all with the new logo it looks like a danish investment company :P
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