Sep 12, 2010

growing human (best logo in Amsterdam)

I declare this the best logo in Amsterdam (Tropentheatre in Amsterdam):


It's amazing. I could get lost just watching this logo and thinking about all the meaning.

from their website: "The Tropentheater is the best place for concerts, dance performances, theater, youth theater and films from non-Western countries and the fringes of Europe."
The name translates as the Tropics Theater. Obviously the name it's the statement regarding the content of the performances they have in their program (non-western, but i would say even non-european).

If you look at the logo, you will see human shapes, as captured from their movement and performance. It could be dance, theater or film. Or even lecture (look at the to shapes standing in the bottom). And together they form a tree, a human tree. Or even better, they are united in a tree, in a common ground, in a growing environment. It's about expression and unity in the same time.
It also gives me the impression of floating or flying. Of relaxation, freedom and self expression. It's also about growing, growing like artists, like humans, like a planet.

And then we can talk about derivations:


Using the same pattern, the same concept of connectivity you can keep on adding to the design.
Hope you like it.

*photos taken in Amsterdam, august 2010

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