eat it !!!

This is a funny way to express eating. I am wondering if it means something. Google doesn't seem to recognized it in any language.


* picture take in Brussels, Belgium - august 2010

Restaurant

I liked this graphic from the first time i saw it. I can not tell why. There is no big connection between the name and the expression. EIK in Norwegian means OAK.
But the simplicity and the implementation is impeccable. Not even on the website of the studio that design it I couldn't find anything for the meaning of the symbol. But i can agree with them on this "a profile with a somewhat of an abstract element which could easily be implemented in everything from signing to plates and decoration. "