Showing posts with label symbol. Show all posts
Showing posts with label symbol. Show all posts

Sep 1, 2010

Draw peace

All the Nobel Prizes are presented in Sweden, except one - the Peace Prize which takes place in Oslo.
And the Peace Museum is also in Oslo. I'm not very fond of museums, but I found this one expressive and worth talking about. Most of all i like how they draw the 3 parts of Nobel's wish regarding the prize winner (will talk in a bit about them).

From the entrance you see this sign VISIT PEACE. I think it makes it very welcoming and comforting. It's like a trip to heaven, you take a look of what it could be like. The paradise of peace and love. The ticket to hope.
Interesting choice of font. Cut with 2 lines in 3 unequal parts. I wonder if that means something. All I know is that it's part of their branding guide because i saw it on other materials.
The criteria to award the Peace Prize are a little blurry (this is Nobel's will in regard to the Peace Prize): should be awarded to the person who "...shall have done the most or the best work for fraternity between nations, for the abolition or reduction of standing armies and for the holding and promotion of peace congresses"

As visiting the museum in Oslo you will find this very well symbolized. So if you can draw them, you can visualize, express and measure them.

Will just take them one by one.

Abolition or reduction of standing armies:


This is the peace sign you all know, with the contribution of human touch. It's not just peace, it's human intention of living happy together. Joining hands in peace. The symbol itself is very profound, but the connection with the theme is not so visible "abolition or reduction of standing armies". But it's there: shake hands with your enemy and bring together the people that want this. This is one of my favorite symbol ever. Take some time and reflect on it.

Fraternity between nations:

Around the globe there are people shaking hands, agreeing over fraternity.

Holding and promotion of peace congresses:

This is not a spectacular one, but it symbolizes 2 parts of the name: congress - people gathering together and holding - as in holding hands (if you look careful you will see the people in the drawing holding hands. i know is out of context "holding a congress" and "holding hands", but i see it).

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One of the things i liked the most about this museum is the humanity and diversity they want to show. The set of pictures below express that in the best way possible. And this is the philosophy behind peace. We are all people, we are all different, but we have the right to live and be happy.



*pictures taken in Oslo, Norway - 2010. Thank you Yiannis for this opportunity.

Aug 11, 2010

A bridge of friendship

The Øresund or Öresund Bridge is the longest highway and railroad bridge in Europe (total lenght 7,845 meters). The Øresund Bridge connects Sweden and Denmark, and the The Øresund Bridge also connects two major Metropolitan Areas: those of the Danish capital city of Copenhagen and the major Swedish city of Malmö. Beyond the functional purpose, the symbolical connection is very important in the communication of the brand.
The hybrid name is Øresundsbron, a joint between Danish: Øresundsbroen and Swedish: Öresundsbron (the first letter from the Danish name and without letter "e" like in the Swedish name).

The logo is this:

Behind the stylish design, there is a meaning to this shape. The Swedish part of the Bridge is above water, and on the Danish side the road goes under, to allow ships to pass by. The shape is a symbol of it's function.

But this year is the 10th anniversary of the bridge inauguration. And it has a new logo:

From the creative agency (DDB, Copenhagen) :"For the 10 year anniversary of Øresundsbron, the bridge connecting Sweden and Denmark, an identity was needed. The bridge stands for unity and togetherness of two close, but yet, different cultures, which is something that needs to be communicated. It also stand for, individualism, variation, growth and two sides of the same coin. The identity that capsulate all of the above is a unique letter, the combination of the swedish Ö and the danish Ø, crafted into an organic and dynamic symbol that stands for the connections of two vibrant regions." I would add to this that it has the shape of the trains going on this route. They are the opposite of aerodynamic. And also this logo integrates the numbers 1 and 0 (the slash and the circle) that stand for the years of function.
There is also a down side to this design. Because of the slash you can interpret it like a interdiction (with the mention that the interdiction usually uses the slash in other direction, from left to right).

If you have the chance, take this ride. It's a 30 minutes trip above water from a world to another.