And they have a french fries (!!?!?!) chain of restaurants with this brand (this is in Amsterdam, but they have it in Brussels too):
The question remains.. Why?
And that's not all. Recently they made a feminine replica: Jeanneke Pis
And if that wouldn't be enough, it's a national sport and i can prove it.
This is one of the famous touristic points - Saint Catherine Cathedral in the center of Brussels.
This is how souvenirs look like:

Hey... you wouldn't say the little bastard is peeing in my coke?And then it hit me... How else would you brand a city as THE city of beer? Simple: by having 2000 types of beer and making urinating so easy. I don't know if anyone thought of this, or it's just a natural consequence of the process. Smart, ei?
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The initial title of the blog post was "peer (which is a combination between beer and pee) and sounds like pear", but then i changed it to what you see. Hope you don't find it offensive.
*photos taken in Brussels, august 2010