growing human (best logo in Amsterdam)

I declare this the best logo in Amsterdam (Tropentheatre in Amsterdam):


It's amazing. I could get lost just watching this logo and thinking about all the meaning.

from their website: "The Tropentheater is the best place for concerts, dance performances, theater, youth theater and films from non-Western countries and the fringes of Europe."
The name translates as the Tropics Theater. Obviously the name it's the statement regarding the content of the performances they have in their program (non-western, but i would say even non-european).

If you look at the logo, you will see human shapes, as captured from their movement and performance. It could be dance, theater or film. Or even lecture (look at the to shapes standing in the bottom). And together they form a tree, a human tree. Or even better, they are united in a tree, in a common ground, in a growing environment. It's about expression and unity in the same time.
It also gives me the impression of floating or flying. Of relaxation, freedom and self expression. It's also about growing, growing like artists, like humans, like a planet.

And then we can talk about derivations:


Using the same pattern, the same concept of connectivity you can keep on adding to the design.
Hope you like it.

*photos taken in Amsterdam, august 2010

the best in Hamburg

I will name this the best for Hamburg.

The first thing that comes into my mind when i see it is that "light can be controlled". We can make it the way we wanted it to be. And that's good for someone selling light design.


* photo taken in Hamburg / august 2010

The best logo in Oslo.

I want to do this for every city I go. So lets see the candidates:
1. The shopping center Oslo City . I wrote about it here.

2. Solheim + Jacobsen. It's an architecture studio. Check out the logo. It looks like a Square building with a corridor inside (architecture like motive). But it's also the first letter of each name. You can see the S and the J with gray on white background.
3. The Post. I wrote about it here.
4. Restaurant.

For me what they did to the Post is amazing. So it's definitely the winner of this. What do you think?

The best logo in Stockholm

We have 2 winners:
One is for best word play, and second is for the design and symbol. I didn’t found a logo that is outstanding and has a good, clear and innovative communication.

The brand that made me smile is Stockhome. It’s so inspired and catchy. “Making Stockholm your home” – just great (this is not their official slogan, it's just my interpretation of the meaning). But it has no graphic representation other then their choice of font and dimension.
Here goes:


The best symbol:
I love the design of this. It’s a symbol for renting bicycles. I love the lines, the light and the power of expression.


And here is the actually rent place. You have a card and you just get a bike.