Its all about brand perception, about the silent message they send us. This is suppose to be a personal blog because subjectivity is its main function. Please don’t expect the truth, but do expect the impression. It’s all about feeling, view, intuition and closeness. That’s why we count on words, because they mean something, and that’s why we draw because it speaks to us more the anything else. This is an attempt to read that.
This blog started in a very key moment in my life. I just started a month trip in Scandinavian countries.
It's more like a comparison trip, a first impression journal and a case study.
Enjoy
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