Aug 5, 2010

Stockholm, the city of crowns

This is the brand of Stockholm - The Capital of Scandinavia.

As you can see the symbol used is the crown. And apparently for good reason. The symbol of crown is very much used in all levels of design in Stockholm. There is also the 3 crowns version. Actually the 3 crown symbol (Tre Kronor) is the national symbol of Sweden. I like the theory which says that each crown represents a kingdom, but you can see more here.
Coming back to Stockholm. This is official design for the city material:



You can see the crown design in architecture and building decorations:


And other city materials:

And then you can see in the official logo of Police, Post and Transport Administration:



Trafikvert - Swedish Transport Administration. I find in this a very powerful logo design. Besides the elements integrated in the logo i see a tiger face smiling and ready to jump. Dynamic is the word you want people to think when you are a transport company.

And here am some brands that use it:

WASA - has the crown integrated in the logo design. But the actual crown is made of wheat.

Nordiska Kristall. I personally like very much this logo. Integrates the crown with the meaning of powerful cuts and also crystal working.










And products:

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